TPL Software

AVP Project Management | Digital Transformation

Defined digital transformation strategy at TPL Trakker Ltd., steering technical execution and operations for the largest tracking and location intelligence firm in Pakistan. Manages custom API integrations and enterprise-level reporting solutions for government and blue-chip accounts.

• Directed the deployment of 115,000 active GPS/IoT units, maintaining a 98% on-time delivery rate and 99.5% system uptime.
• Architected an AI-based call center solution for inbound and outbound operations, resulting in 8.1M in annual savings.
• Overhauled enterprise CRM workflows by developing WhatsApp Chatbots and automated IVR architectures, increasing service efficiency by 40%.
• Built a SaaS platform for tracking, fleet telematics, and IoT devices using Spring Boot, Java, Redis, MongoDB, and Kafka.
• Developed a Power BI premium dashboard to provide C-level executives with real-time data visibility and reporting.

Steered enterprise-wide automation and digital platform initiatives at TPL Trakker Ltd., overseeing the deployment of cross-platform mobile applications, telematics solutions, and automated sales channels to modernize customer and employee digital interactions.

• Automated Interactive Voice Response systems, resulting in annual savings of 16.8M.
• Developed multiple Android, iOS, and cross-platform mobile applications, generating 11M in savings.
• Introduced automated chatbot and digital sales channels, which increased lead conversion rates by 30%, and deployed Oracle Sales Cloud alongside FBR container tracking systems.

Architected group-level software automation and infrastructure consolidation at TPL Corp Ltd. between 2017-01 and 2019-02. Managed cross-functional teams to deliver digital products, CRM integrations, and business intelligence solutions across insurance and tracking business units.

• Architected the infrastructure for Pakistan’s first Pay-How-You-Drive Telematics Auto Insurance product, enabling a digital revenue pivot for TPL Insurance.
• Redesigned TPL Trakker mobile and web applications, scaling active user adoption to 61,200 accounts across Android and iOS platforms.
• Built a customized CRM integrated with Oracle ERP, CISCO Call Center, and internal tracking systems to centralize business operations.

Directed project lifecycles and MIS operations at Trakker Pvt. Ltd. from 2012-05 to 2016-12. Oversaw the development of automated reporting systems and CRM integrations to support business intelligence and operational compliance.

• Developed automated reporting engines to eliminate manual compilation workloads, securing 100% data accuracy for daily compliance.
• Designed and maintained MIS dashboards and KPIs using SQL, SSRS, and Excel to identify B2C and operational business trends.
• Directed multi-module tracking and CRM solutions, and introduced online payment gateways and SMS integrations for customer transactions.

Shapes digital transformation strategy at TPL Trakker Ltd, steering the development and operations of location intelligence systems. Manages technical execution for enterprise-level IoT deployments, SaaS platform architecture, and automated customer service solutions for government and corporate accounts.

• Architected an AI-based call center solution for inbound and outbound operations, resulting in 8.1M in annual savings.
• Directed the deployment of 115,000 active GPS and IoT units, maintaining a 98% on-time delivery rate and 99.5% system uptime.
• Integrated WhatsApp chatbots and automated IVR architectures into enterprise CRM workflows, increasing service efficiency by 40% in 2023.

Directed enterprise-wide automation and digital platform initiatives at TPL Corp, managing product lifecycles and project delivery for customer-facing and internal systems. Steered cross-functional teams to deploy telematics, tracking, and sales cloud solutions between 2019 and 2023-06.

• Automated Interactive Voice Response systems, resulting in 16.8M in annual savings.
• Developed Android, iOS, and cross-platform mobile applications for employees and customers, reducing operational costs by 11M.
• Implemented automated chatbots and digital sales channels, increasing lead conversion rates by 30%.

Directed group-level software automation and infrastructure consolidation, reporting to executive leadership. Managed cross-functional technical projects to unify disparate business systems and increase operational data visibility across the organization.

• Deployed the architecture for the first Pay-How-You-Drive Telematics Auto Insurance product, enabling a digital revenue pivot.
• Scaled active user adoption of the TPL Trakker mobile and web applications to 61,200 accounts across Android and iOS platforms.
• Integrated custom CRM solutions with Oracle ERP, CISCO Call Center, and internal tracking systems to centralize business data between 2017 and 2019-02.

Managed data reporting and customer transaction infrastructure at TPL Trakker, overseeing the integration of automated systems to support operational compliance and business intelligence. Directed the development of MIS dashboards and payment gateway solutions to refine B2C transaction workflows.

• Built automated reporting engines to remove manual compilation tasks, securing 100% data accuracy for daily compliance requirements.
• Designed MIS dashboards and KPIs using SQL, SSRS, and Excel to identify B2C and operational business trends.
• Introduced online payment gateways and SMS integrations to facilitate customer transactions, earning performance awards between 2007 and 2016.

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